Friendly's distinguishing feature -- besides gret looks -- is a zipper opening the shoe for remarkably easy entry. We call this Easy Shoe Access technology, and it works. Simply slide your foot into the shoe, pull the zipper tab to close the shoe, and voila; you're fully secured and ready to go! No tying shoelaces, and no crushing the back of the shoe to sqeeze your foot in. The tongue of the shoe is secured in place, ensuring you don't step on it or push it inside the shoe.